Maximise Your Business Valuation | No.1 M&A Advisor For Exit Planning And Business Sales



Sell Your Business for the Highest Exit Valuation

Are you planning an exit in the near or long term? Clients across the UK and North America repeatedly choose Foundy to sell their businesses as they trust our expert advisors and advanced AI-technology to secure higher valuations and complete an acquisition in shorter timelines. Your highly experienced advisory team will include specialists selected from your company's specific sector.


Get your free business valuation report and speak to an expert today.

Whether you’re planning an exit soon or in the distant future, plan your exit early on if you want to unlock millions in additional shareholder ROI. Foundy.com provides everything you need to streamline your growth and end to end exit process.

Hello

Joe Lewin

Foundy is your all-in-one platform for

to start and complete an exit.

Engage with M&A advisors, buyers and complete

legal documentation all within the platform

Search

Buyer

You: £3.54 million. 70% cash….

7:49 PM

Buyer

I will increase my offer! Can we...

6:34 PM

3

Buyer

I am going to make an offer

10:21 AM

3

Buyer

I’m definitely interested

Fri 9:26 PM

2

Buyer

You: We have a great advisor!

Fri 2:15 PM

Seller0021

I can send you...

Fri 8:38 AM

7

Seller 664

You: Absolutely...

Thurs 7:05 PM

Seller9903

You: £940k with £125k...

Thurs 12:33 PM

Seller8112

Photo

Thurs 2:32 AM

Hey, I have checked out your business and really like the look of it! My team and I have been actively looking to buy additional businesses in your market to bolt onto our portfolio.

Read 8:54 AM

Seller 664

Hello. Thank you for your interest. Let’s have a meeting to discuss our business further and your acquisition interests.

10:36 PM

Absolutely, when suits you to discuss?

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Seller 664 last seen 15 min ago

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Buyer Messages

18

Foundy.com Has Been Featured In Top Publications After Raising £1.5 Million In Funding

Foundy Has Been Featured in Top Publications

Following a Successful £1.5 Million Funding Round

Foundy Has Been Featured in Top Publications After Raising £1.5 ($1.9m USD) Million in Funding

18%


higher exit valuations

3% in the last month

higher valuations secured for clients when selling their companies using Foundy's modern approach compared to industry benchmarks set by traditional advisory firms.

secured for clients compared to industry valuation benchmarks set by traditional advisory firms.

#1

business business broker

Repeatedly chosen instead of some of the

most established brokers and M&A Advisors

Repeatedly chosen instead of the most

established brokers and M&A Advisors

Foundy M&A advisor for businesses with between £/$200k to £/$25 million in annual revenue in the UK and North America

£32

Billion ($41B USD)

£2.8 billion ($3.6B USD) increase in

September 2024

of budget from active acquirers that have chosen to self register to Foundy's data base as they trust us for deal flow. These include strategic acquirers, family office investors, PE funds and individuals.

Before Foundy

87% of all businesses fail without providing ROI to shareholders

Years of hard work and lots of resources spent, yet your ROI remains unknown

Difficulties finding and vetting specialist advisors that know your industry well

Eye-wateringly high costs from advisors (brokers, lawyers, accountants, etc.)

Being at the mercy of advisors' response times and availability

Frustrating and fragmented communication channels with buyers and advisors

Long negotiations and limited specialised guidance creates risk of deals collapsing

Foundy’s AI and data-driven approach ensures you're on the most efficient path to a profitable acquisition.

Maximise valuation with specialised industry advisors, unlocking 7 figures in additional share value

Transparent and reasonable pricing with no surprise fees

Real-time access to seasoned experts means you’re never left waiting, speeding up negotiations and responses

All your advisors and communications in one centralised deal management platform, making the process smooth, predictable, and efficient

We drive the negotiation, ensuring you close faster and on more favourable terms, mitigating risks to valuation.

For Each Client We Work With, We Ensure That Their
Dedicated Advisory Team Includes Highly Experienced Specialists From Their Sector and Country

Each Client Is Assigned A Dedicated Advisory Team That Includes Highly Experienced Specialists
From Their Sector and Country

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Technology (inc. SaaS)

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Retail (inc. Ecommerce)

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Healthcare

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Energy

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Industrial and Manufacturing

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Financial Services

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Consumer Goods

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Real Estate

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Media and Entertainment

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Transportation and Logistics

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Professional Services

Watch Explainer Video

Book in a Confidential Call
by Completing this Brief Form
Or Whatsapp Our CEO, Joe

Book in a Confidential Call
by Completing this Brief Form
Or Whatsapp Our CEO, Joe

No.1 Acquisition Advisor | Reviews From Foundy's Clients


Reviews From
Foundy's Clients

Chris West

Acquired a Business via Foundy

“I found that Foundy was super easy to use and navigate. Being able to just have contact with a seller immediately was brilliant. You've got everything in your control and you can keep tabs on who you've made contact with, who's responded, what stages you're at in terms of conversation. And that's what sold me to carry on using Foundy as the platform I wanted to buy a business from. It's absolutely something I'll continue to keep publicising because I've had such a great experience. And personally, because I want to keep buying businesses, I will use Foundy again and again, providing I find the right business on the platform.”

Misha Jessel-Kenyon

Investor in Foundy

"The UK is crying out for something like Foundy. Nowhere else can I get access to dealflow like this for high quality businesses."

Jennifer Claire

Sold a Business via Foundy

“Partnering with Foundy was very valuable. Our advisor was highly experienced in online business M&A. He provided expertise that was pivotal in securing a successful acquisition deal. The team not only understood my vision but also expertly navigated the complexities of our industry niche which was essential in maximising the value of my business.”

Nikki Wheeldon

Sold a Business via Foundy

"I successfully sold my company via Foundy. I recommend Foundy now to almost everyone I can. It's not just a platform where you list. It's not just a service that helps you to sell. There are extra services that can help you with how to do your valuation and how to make sure you've got a data room that looks good and has everything that you need in there and looks professional. They help you look like you know what you're doing and you're able to just roll that out to the people that are interested. This makes the whole process so much easier."

George Stock

Sold a Business with Foundy

"I sold my business via Foundy in 25 days. The sign-up process was easy and we received messages from 8 interested buyers within a week of listing."

Jamil Khan

Bought a Business via Foundy

"I completed an acquisition of an e-Commerce management agency via Foundy. I've bought businesses from other sites previously, but my Foundy experience was by far the best yet! I was able to acquire a business that met all my criteria in less than a month, and the team were really helpful and great to work with. I'd recommend Foundy to anyone looking to buy a business."

Will Oswald

Financial M&A Advisor at Foundy

"Foundy is an exceptional platform for both buyers and sellers. It offers an easy and quick way to interact directly with business sellers, and you can access all the relevant data, information, PDFs, and data rooms instantly, making the due diligence process seamless. This is a game-changer compared to traditional M&A advisory firms, which are often time-consuming and cumbersome. Foundy connects you directly with business sellers or buyers, depending on your needs, and their transaction fees are also 50% lower than those of traditional firms. It's an incredibly efficient and cost-effective solution."

Anthony Weiss

Used Foundy's services

"My co-founder and I had a great call with Joe at Foundy. He shared tailored tips and insights which have been valuable to our exit process. Selling a business is complex and fragmented so the portal is a valuable platform to centralise the tools founders need to sell their business. It is otherwise difficult, especially whilst running the business."

Sellers

Why Founders and Business
Leaders Trust
Foundy.com

Empower Your Exit Strategy with Foundy.com: Trusted by Founders and CEOs Globally

Why Founders and Business Leaders Repeatedly Trust Foundy.com

As of October 2024, Foundy has successfully completed 18 business acquisitions, with 3 more clients currently under offer. Foundy is the trusted M&A advisory firm for business owners looking to maximise business valuation, secure qualified buyers, and achieve faster exits.


Our proven Triangular Model combines cutting-edge AI technology, real-time market data, and expert M&A advisors from your industry sector, ensuring you receive higher acquisition offers and a seamless sale process.

Join a community of founders who have worked with Foundy to grow and successfully sell their business.

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Maximise Your Business Valuation
With access to data from over 1.1 million transactions (funding rounds and acquisitions) and 55,000 publicly traded companies, we leverage the latest insights to ensure you engage with the most relevant acquirers and investors. Our extensive relationship network, expert advisors and data-driven approach creates more competitive tension between buyers and secures the best outcome for your shareholders.

Access all of the buyer network, tools, knowledge and expert advisors you need to unlock an successful exit event

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Streamlined Acquisition Process, Transparent Fees

We streamline the entire M&A process with transparent fees and a modern, end-to-end solution. By eliminating delays and hidden costs, we ensure a faster business sale, helping you close deals and exit your business smoothly.

Finally, you can can gain visibility over the steps needed to start receiving acquirer offers

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Support from Start to Finish

Whether you’re planning a business sale soon or looking to sell your company in the future, Foundy offers centralised deal support. Our AI-powered platform provides real-time insights, updates, and guidance, ensuring your business sale process is efficient, stress-free, and aligned with your objectives.

Receive close support from sector-specific M&A advisors specialising in your industry niche

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4 confirmed offers.

3 out of 4 are above

your asking price

4 confirmed offers.

3 out of 4 are above

your asking price."

Top offer: £3.5 million

80% cash upfront

"Dear Client,

you have secured another

acquisition offer. £4.72 million

Founders choose Foundy
Founders choose Foundy
Founders choose Foundy
Founders choose Foundy

Enquire Today
to receive helpful insights for your
business:

- 5 acquirers/ investors for your business
- Free 6 page valuation report
- 5 Personalised tips on how to
boost your valuation
- Learn more about how Foundy can
help you achieve your goals with either
long term transaction planning, buy
then build or deal
execution advisory services

Receive A Free Business Valuation Report In 4 minutes

  • Uncover Valuable Insights: You may be surprised to learn about the different qualitative and quantitative factors that contribute to a business' valuation. This report will provide you key insights to help you learn how you can unlock a successful funding round event or acquisition and optimise growth.

  • Data From Credible Sources: Based on your responses to the quick questionnaire below, we leverage data from over 1 million transactions (funding rounds and acquisitions) and publicly traded businesses in your sector to provide helpful insights.

  • Confidential: Your report is strictly confidential and shared only with you; it does not feature company or personal names.

  • Fast & Easy: Get results instantly in just 4 minutes via email—no long forms, waiting or complex jargon.

  • Industry-Leading Technology: The same technology is used by top advisors to help clients ready for an acquisition and structure offers.

Flick through the demonstration valuation report below by pressing the arrow keys on the right side of the photo carousel. As you can see, all reports are anonymised and do not include your company name or personal name anywhere on the document. Upon request, experts can build a much more detailed version.

Foundy Serves Clients With Multiple Services
1.) Acquisition Deal Execution
2.) Long-Term Transaction (acquisition and
Fundraising) Planning

Foundy Serves Clients With
Multiple Services
1.) Acquisition Deal Execution
2.) Long-Term Transaction (acquisition and
Fundraising) Planning

2 Sell-side Packages

Suitable for business owners and leaders who are 1 to 36 months away from a business sale

Deal Execution Advisory Services (selling in the near term)

Secure offers and successfully navigate the transaction process to complete a deal

Designed for business owners ready to sell in the near term, this package maximises your sale outcome. Your dedicated advisory team handles the entire sale process with a highly personalised approach.


  • Valuation & Sale Readiness: Get a comprehensive valuation and readiness score based on data from over 1 million transactions, ensuring you’re positioned to engage buyers effectively.

  • Presentation & Marketing: We take care of the heavy lifting by preparing teaser summaries, buyer lists, and information memorandum materials that present your business optimally - different to the approach needed for a funding round.

  • Targeted Buyer Outreach: Our AI platform connects you with qualified buyers from our extensive database, ensuring your business reaches the right audience.

  • Expert-Led Negotiation & Closing: Our advisors handle negotiations, and recommended lawyers will assist in securing the best terms, allowing you to stay focused on running your business.

  • Risk Mitigation: Foundy’s triangular model - AI, advisors, and market data - helps anticipate risks and accelerate the deal process.

  • Deal Completion: We guide you through the final stages, ensuring the sale is completed efficiently and securely.

Long Term Transaction Planning Package (6 to 36 months until your intended exit event)

Access Personalised Support To Unlock 7 or 8 figures in additional share value


Designed for business owners looking to grow their company’s value over time or those seeking funding to unlock the next stage of growth before an eventual exit.


  • Valuation & Readiness Score: Get a comprehensive business valuation report and Exit Readiness report (30 + pages) to provide detailed insight into how sale-ready your company is currently

  • Strategic Growth Roadmap: Create a clear plan to get your business transaction ready, attract investors/ acquirers and increase your business value

  • Tailored Buyer & Investor List: Our AI-driven analysis provides a curated list of potential buyers or investors to support your growth or exit strategy.

  • Buy Then Build Strategy (Optional): Whether you're raising capital to unlock growth or acquiring other businesses to enhance your company’s value, we guide you through the fundraising or acquisition process.

  • Risk Mitigation: With Foundy’s triangular model—AI insights, expert advisors, and industry data—we help you identify and mitigate risks, ensuring readiness for due diligence when the time is right.


Why this package?
For business owners looking to grow, fundraise, or strategically plan for an exit in the future, this solution gives you the tools to boost value and prepare for a successful sale or funding round.

1. Detailed Valuation Report:

  • Comprehensive Report: Multi-method valuation using data from real-time industry benchmarks from 1 million + acquisition and funding round transactions

2. Tailored Buyer List:

  • Potential Acquirers identified: Detailed list of relevant buyers with strategic fit and financial buyers for your business. Learn what they are looking for to better position your business

3. Strategic Growth Roadmap:

  • Exit Readiness Score

  • Actionable Growth Plan

  • Risk Mitigation

4. Professional Support:

  • Expert advisory

  • Library of tools and templates

5. Community Access:

  • Exclusive Networking: Connect with other business owners, exited founders and acquirers, with optional anonymity.

1. Detailed Valuation Report:

  • Comprehensive Report: Multi-method valuation using data from real-time industry benchmarks from 1 million + acquisition and funding round transactions

2. Tailored Buyer List:

  • Potential Acquirers identified: Detailed list of relevant buyers with strategic fit and financial buyers for your business. Learn what they are looking for to better position your business

3. Strategic Growth Roadmap:

  • Exit Readiness Score

  • Actionable Growth Plan

  • Risk Mitigation

4. Professional Support:

  • Expert advisory from end to end

  • Centralised portal

  • Library of tools and templates

5. Community Access:

  • Exclusive Networking: Connect with other business owners, exited founders and acquirers, with optional anonymity.



Receive A Free Business Valuation Report In 4 minutes

  • Uncover Valuable Insights: You may be surprised to learn about the different qualitative and quantitative factors that contribute to a business' valuation. This report will provide you key insights that will help you learn how you can successfully unlock a funding round or acquisition event and optimise growth.

  • Data From Credible Sources: Based on your responses to the quick questionnaire below, we leverage data from over 1 million transactions (funding rounds and acquisitions) and publicly traded businesses in your sector to provide helpful insights.

  • Confidential: Your report is strictly confidential and shared only with you; it does not feature company or personal names.

  • Fast & Easy: Get results instantly in just 4 minutes via email—no long forms, waiting or complex jargon.

  • Industry-Leading Technology: The same technology is used by top advisors to help clients ready for an acquisition and structure offers.

Flick through the demonstration valuation report below by pressing the arrow keys on the right side of the photo carousel. As you can see, all reports are anonymised and do not include your company name or personal name anywhere on the document. Upon request, experts can build a much more detailed version.

Page 1 of 5


Fill In The Quick Questionnaire Below And Instantly Receive Your Business Valuation Report

When so much value is at stake, slow, fragmented and inefficient processes are not worth the risk

Foundy will set up your personalised portal, providing you with all the tools and services needed to complete an acquisition in a 1/3 of the time and cost compared to traditional methods. We then deliver specialist advisory, led by seasoned experts with 20+ years experience.

M&A software for small business
M&A software for small business
M&A software for small business.
M&A software for small business.

Watch This Quick Video From Our Founder, Joe, Explaining The Benefits To You As A Future Client

Your Step By Step Path To Achieve A Successful Exit

  1. Personalised onboarding

  • Meet your dedicated team of sector-specific advisors, including senior experts in your industry.

  • We’ll provide you with a personalised portal, pre-filled with the essential details, so you spend less time on admin.

  • Our onboarding process ensures that we handle the heavy lifting while you focus on your business.

We offer a range of packages tailored to all business sizes. Our long term Exit Planning & Seller Essentials are available for any business, while our end-to-end deal execution services are ideal for businesses with annual revenues ranging from £200k to £25m.

  1. Get Ready For A Transaction

  • Receive a detailed Valuation Report and an Exit Readiness Score.

  • Get a step-by-step roadmap and support to organise your data room

  • Our team helps you optimise your business to attract the best buyers and maximise value.


  1. Targeted Outreach & Negotiations

  1. Targeted Outreach &

    Negotiations

  • We engage with a hand-picked list of qualified buyers from our network, ensuring relevance to your business.

  • Our advisors provide negotiation support to help you secure the most favourable terms.

  • Receive essential tools and strategies to prepare for buyer discussions.

5. Deal completion

  • Use your own lawyer or a suggested specialist and Legal tech AI tools to help you navigate legal documentation

  • The advisors and technology handle the process, to spot red flags and secure the best possible terms.

  1. Successful Exit & Payout to Shareholders

  • Receive ongoing post-acquisition support to manage wealth and secure your financial future.

  • Join a network of successful founders who have exited their businesses and share valuable insights.

We understand that your exit is potentially a life changing event. Speak directly with Foundy's Founder about your long or short term goals

and how Foundy will tailor a solution accordingly.

Meet Some of Our Expert Team

Discover some of Foundy's team. Please note, this only represents a small portion of our team members, and does not include our industry specific specialists that support each client within their respective market niche. Lee Forster is one such specialist, supporting clients in the nutrition and bio technology market.

Joe Lewin | CEO

Joe Lewin founded Foundy.com to revolutionise M&A by addressing inefficiencies and reducing costs in the traditional sale process. Having worked on 16 successful acquisitions and having raised £1.5 million from investors, Joe leads a team that specialises in maximising exit value for business owners. His deep expertise in building buyer relationships and understanding the end-to-end sale process ensures sellers achieve optimal sale outcomes.


Before Foundy, Joe scaled and exited a SaaS marketplace, bringing hands-on experience in managing the complexities of growth and acquisition. It was clear that the acquisition process needed modernising so that other business owners could access the tools, support and network needed to complete a successful exit.

David Battey | Director

David Battey | Head of M&A

David Battey has over 20 years of M&A experience, helping businesses scale and secure high-value exits.


With a background managing portfolios at European Private Equity firms, David’s expertise lies in guiding clients through valuation, financial strategy, and ensuring optimal deal structuring.


At Foundy, he applies his experience to help businesses maximise deal outcomes and streamline their exit processes. David has deployed his extensive expertise to optimise Foundy's product and value proposition from end to end.

Mel Ragnauth | Director

Mel Ragnauth is a Chartered Accountant with extensive experience in scaling businesses and guiding companies through successful exits.


Mel studied Law at Cambridge University and previously led SpiritLat, a company he grew from 7 to 120 employees that featured on the Sunday Times Tech Track 100.


With over two decades of career experience, including working at PwC and Orbis, Mel has successfully managed both buy-side and sell-side transactions. He specialises in growth strategies, capital raising, and maximising shareholder value.

Connor O'Donnell | Analyst

Connor specialises in due diligence and buyer sourcing, ensuring that every client’s business is fully prepared for a successful acquisition.


With experience in financial analysis and investment strategy, Connor delivers accurate valuations and ensures sellers engage with qualified buyers.


At Foundy, he uses our AI-powered tools and market insights to prepare clients for their exit readiness journey, helping them navigate the key phases of negotiation and deal closing with confidence and precision.

Lee Forster | M&A Advisor

Lee Forster brings extensive experience in building, advising, investing in, and acquiring businesses. As an ex-Olympian, he has scaled multiple companies, including Neat Nutrition, leading acquisitions and exits himself and advising on many successful deals. Lee has M&A deal-making experience across an extensive number of sectors and industries. His specialist areas include healthcare, including verticals such as nutrition, biotechnology, and fitness tech, where he helps businesses grow, exit successfully, and maximise value.


With deep experience and a far reaching network across various industries, Lee supports business owners from valuation to deal execution, reducing risks and securing optimal outcomes.

Selected Specialist Advisors From Your Sector And Niche

Specialised Advisors | Selected From Each Client's specific Sector

At Foundy, we understand that every business and transaction is unique. That’s why we’ve developed the Triangular Model, an advanced advisory solution designed to deliver maximum value. With this model, you’ll benefit from:

  • Foundy's advanced AI technology: Access data from 1.1 million transactions and market insights to guide your strategy.

  • Core M&A advisors: Expert guidance to navigate the end to end process of your transaction.

  • Industry-specific specialists: A hand-selected expert from your niche to offer tailored insights and connections. They are selected based on their knowledge, buyer relationships and transaction experience.

This unique combination ensures you receive expert support, specialised knowledge, and full buyer coverage to help each client secure the best outcome.

At Foundy, we understand that every business and transaction is unique. That’s why we’ve developed the Triangular Model, an advanced advisory solution designed to deliver maximum value. With this model, you’ll benefit from:

  • Foundy's advanced AI technology: Access data from 1.1 million transactions and deep market insights into every sector to provide the most effective data-driven support.

  • Core M&A advisors: Expert guidance to work with you closely and provide concierge-style support every step of the way

  • Industry-specific specialists: A hand-selected expert from your company's niche sector to give clients peace of mind that all of the documentation and buyer lists we build for you are accurate and optimised, and they will play a key role in buyer engagement.


This unique "Triangular Model" positions Foundy as the natural choice for any business owner or leader considering which M&A advisor to work with. In short, we combine the best of advisory with market-leading technology to give you the highest probability of a successful acquisition. Our pricing is lower than most traditional advisory firms too.

Book in a Confidential Call
by Completing this Brief Form
Or Whatsapp Our CEO, Joe

Book in a Confidential Call
by Completing
this Brief Form
Or Whatsapp our CEO

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Frequently asked questions

FAQs

Frequently Asked Questions from our Business Owners

How do you determine the value of my business?

How do you determine the value of my business?

How long does it typically take to sell a business through Foundy?

How long does it typically take to sell a business through Foundy?

What makes Foundy different from traditional M&A advisors?

What makes Foundy different from traditional M&A advisors?

What is included in your exit preparation services?

What is included in your exit preparation services?

How do you help in finding the right buyers for my business?

How do you help in finding the right buyers for my business?

How do you handle communication with potential buyers?

How do you handle communication with potential buyers?

What size businesses does Foundy work with?

What size businesses does Foundy work with?

What is the Buy Then Build strategy, and how can it benefit me?

What is the Buy Then Build strategy, and how can it benefit me?

We’re Hiring for 2 roles!

Contact us

Contact our CEO and team via : [email protected]

Bloom Co-Working, 55 Nine Elms Lane

London, SW117SD


Foundy has a friendly team who are based in cities across the UK, USA, and Australia, including London, New York, Texas,

Washington D.C and Melbourne.

Business WhatsApp: +4420 7293 0327

Click here to speak to a Foundy expert via Whatsapp

Copyright © 2024 Foundy (registered as BTB Holdings Ltd. owns all of Foundy's assets, including the trademark)

We’re Hiring for 2 roles!

Contact us

Contact our CEO and team via : [email protected]

Bloom Co-Working, 55 Nine Elms Lane

London, SW117SD


Foundy has a friendly team who are based in cities across the UK, USA, and Australia, including London, New York, Texas,

Washington D.C and Melbourne.

Business WhatsApp: +4420 7293 0327

Click here to speak to a Foundy expert via Whatsapp

Copyright © 2024 Foundy (registered as BTB Holdings Ltd. owns all of Foundy's assets, including the trademark)

We’re Hiring for 2 roles!

Contact us

Contact our CEO and team via : [email protected]

Bloom Co-Working, 55 Nine Elms Lane

London, SW117SD


Foundy has a friendly team who are based in cities across the UK, USA, and Australia, including London, New York, Texas,

Washington D.C and Melbourne.

Business WhatsApp: +4420 7293 0327

Click Here To Speak to A Foundy Expert Via WhatsApp

Copyright © 2024 Foundy (Registered as BTB Holdings Ltd.)

We own the registered trademark.