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Could Your Sale Have Been Smoother or More Rewarding? Foundy Modernises Exits for Business Leaders.

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Foundy.com Is Trusted by a fast growing client base of

business owners, exited founders & corporate finance firms

Trusted by a fast growing client base of

SMBs, funds and corporate finance firms

Trusted by a fast growing client base of

business owners, M&A and

corporate finance firms

Listen To This Friendly Welcome Note From Our Founder

0:00/1:34

Challenges With Relying Entirely On Traditional Advisory Processes Compared To Foundy's AI + Advisor Model

Millions Leaked In Share Valuation Unnecessarily

Without access to up-to-date data and tools to understand a business’s market potential and buyer network, companies often sell for less than they’re worth.

Without access to up-to-date transaction data, the right buyer network and tools to demonstrate a business’s strategic value, companies often sell for less than they’re worth.

High Costs With Traditional Advisors

Manual, fragmented processes inflate legal, tax, and brokerage fees, leaving founders questioning whether the value justifies the cost.

Fragmented, Prolonged Deal Timelines

Exits often drag on for 10+ months due to misaligned advisors working in silos, causing frustration and lost momentum.

How Foundy Secures Higher Valuations

Foundy analyses historical acquisitions to reveal what attracts or repels buyers. With AI-driven buyer intent signals and 3 million buyers, we create tailored presentations that maximise valuation and interest.

How Foundy Reduces Costs While Supporting Advisors:

With AI workflows to automate repetitive tasks and verify research, Foundy streamlines processes and supports advisors to deliver premium results efficiently.

How Foundy Accelerates Deal Timelines And Predictable Success

Buyer engagement analytics, real-time signals, and historical insights, Foundy identifies motivated buyers faster, reducing timelines to < 5 months while maintaining quality.

Book In A Discovery Call

Testimonials

18 Completed Acquisitions, So Far. 2 Clients Under Offer As Of December 2024

18 Completed Acquisitions,
So Far. 2 Clients Under Offer As
Of December 2024

What Foundy's
Clients Say

Here are a handful of client testimonials

Here are a handful of

client testimonials

Chris West

Acquired Jampot Via Foundy

Foundy was so easy to use. Having direct contact with sellers was brilliant. You can track who you’ve contacted and where you are in each conversation. This experience has been great, and as someone who wants to keep buying businesses, I’ll keep using Foundy.

Nikki Wheeldon

Sold a Business via Foundy, referred Jennifer who then sold her company via Foundy

"I sold my company via Foundy and highly recommend it. It’s not just a listing platform; they offer services like valuation support and a professional data room setup, which made the whole process so much easier."

Nikki Wheeldon

Sold a Business via Foundy, referred Jennifer who then sold her company via Foundy

Jennifer Claire

Sold A Business Via Foundy

"Foundy was invaluable. Our advisor had deep expertise in online business M&A, navigating the complexities of our niche to maximise the value of my business."

Will Oswald

Corporate Finance Leader

"Foundy is an excellent platform for buyers and sellers. It streamlines the M&A process, allowing instant access to data rooms and reducing transaction fees by 50% compared to traditional firms. It's efficient and cost-effective."

Jennifer Claire

Sold A Business Via Foundy

"Foundy was invaluable. Our advisor had deep expertise in online business M&A, navigating the complexities of our niche to maximise the value of my business."

How Can I Refer Business Owners Considering Exiting To Foundy?

Familiarise Yourself With Foundy's Unique Value Proposition To Business Owners

Time: 1 hour

Okay, let's get started! First, please familiarise yourself with the way Foundy differentiates with our AI + advisor model
Message or book in a call with an expert from Foundy to learn more
Review and sign the standard Partner agreement.
We welcome 1 to 1 introductions or if you have a customer base or newsletter/ social media following, which includes business owners then let's collaborate on a larger scale campaign.

Time: 1 hour

Okay, let's get started! First, please familiarise yourself with the way Foundy differentiates with our AI + advisor model
Message or book in a call with an expert from Foundy to learn more
Review and sign the standard Partner agreement.
We welcome 1 to 1 introductions or if you have a customer base or newsletter/ social media following, which includes business owners then let's collaborate on a larger scale campaign.

Time: 1 hour

Okay, let's get started! First, please familiarise yourself with the way Foundy differentiates with our AI + advisor model
Message or book in a call with an expert from Foundy to learn more
Review and sign the standard Partner agreement.
We welcome 1 to 1 introductions or if you have a customer base or newsletter/ social media following, which includes business owners then let's collaborate on a larger scale campaign.

Make Introductions 1 to 1 or to your audience at scale

Time needed: 10 minutes

To save you time, we will provide helpful templates and links to present Foundy to your audience.
Highlight how Foundy simplifies exits, saves costs, and increases exit valuations through AI and expert advisors.

Use your referral link to streamline referrals without introductions.
Or, make a quick email introduction: [email protected]
Or, create a Whatsapp group with anyone at Foundy with the referred business in it.

Time needed: 10 minutes

To save you time, we will provide helpful templates and links to present Foundy to your audience.
Highlight how Foundy simplifies exits, saves costs, and increases exit valuations through AI and expert advisors.

Use your referral link to streamline referrals without introductions.
Or, make a quick email introduction: [email protected]
Or, create a Whatsapp group with anyone at Foundy with the referred business in it.

Time needed: 10 minutes

To save you time, we will provide helpful templates and links to present Foundy to your audience.
Highlight how Foundy simplifies exits, saves costs, and increases exit valuations through AI and expert advisors.

Use your referral link to streamline referrals without introductions.
Or, make a quick email introduction: [email protected]
Or, create a Whatsapp group with anyone at Foundy with the referred business in it.

Earn Referral Income With Ease & Help Your Community, Simultaneously

Time: Ongoing

You will earn 10% of Foundy's upfront fee, typically secured within 30 days of your initial introduction.
Upon selling the referred business, you will also earn 10% of Foundy's success fee. This would equate to approximately £27,000 ($34,000 USD) for a company that sells for £5m.
You can easily track referrals, plus we always keep you in the loop and pay referral fees on time.
Remember, Foundy is purposefully a low-volume B2B service provider. We work closely with clients, so it's very easy for you to know if your referred business has used a service or not.
Any questions, please do ask. We want to ensure you are happy making introductions, especially as we respect that you have worked hard to build up your network.

Time: Ongoing

You will earn 10% of Foundy's upfront fee, typically secured within 30 days of your initial introduction.
Upon selling the referred business, you will also earn 10% of Foundy's success fee. This would equate to approximately £27,000 ($34,000 USD) for a company that sells for £5m.
You can easily track referrals, plus we always keep you in the loop and pay referral fees on time.
Remember, Foundy is purposefully a low-volume B2B service provider. We work closely with clients, so it's very easy for you to know if your referred business has used a service or not.
Any questions, please do ask. We want to ensure you are happy making introductions, especially as we respect that you have worked hard to build up your network.

Time: Ongoing

You will earn 10% of Foundy's upfront fee, typically secured within 30 days of your initial introduction.
Upon selling the referred business, you will also earn 10% of Foundy's success fee. This would equate to approximately £27,000 ($34,000 USD) for a company that sells for £5m.
You can easily track referrals, plus we always keep you in the loop and pay referral fees on time.
Remember, Foundy is purposefully a low-volume B2B service provider. We work closely with clients, so it's very easy for you to know if your referred business has used a service or not.
Any questions, please do ask. We want to ensure you are happy making introductions, especially as we respect that you have worked hard to build up your network.

Plans

Solutions For Business Owners Preparing To Sell In The Near Or Long Term

We will tailor AI and workflow solutions to your company's specific use cases. Book in a discovery call to find out more.

Not interested in selling for 12 to 36

months?

Grow Your Business

Suitable for businesses that still need to optimise growth, profitability and build further infrastructure before selling. We will get you exit ready.

Comprehensive Evaluation: Identify gaps in profitability and operational efficiency.
Automation & AI: Implement workflows to boost profits, enhance customer experience, and reduce staffing needs.

Custom AI Agent: A 24/7 growth mentor trained on optimising your business for profitable growth and maximising strategic buyer attraction.
Targeted Acquirer List: Leverage 1.1 million transactions to create a relevant acquirer list aligned with your industry.
Growth Roadmap: Milestone-based plan to increase appeal to acquirers.
Risk Mitigation: Identify and address potential risks through data-driven insights.
Expert Mentorship: Ongoing guidance to ensure growth targets are met.
Analytics Dashboard: Real-time tracking of key performance metrics.

Learn More

Ready to sell in the near term?

Deal Prep And Execution

Suitable for business owners that are well positioned and motivated to secure a sale in the near term

Dedicated Advisory Team: Experienced M&A advisors, including a sector specialist, provide hands-on guidance.

Valuation & Readiness: In-depth valuation and exit readiness assessment to maximise sale potential.
Custom AI Agent: A 24/7 M&A advisor mentor trained on historical transactions in your market and best practices in M&A.
Data Room Prep & Presentation: Create an anonymised teaser, detailed information memo, and targeted buyer lists in a secure data room.
Targeted Outreach: AI-driven insights help connect with high-potential buyers, improving your chances of finding the ideal acquirer.
Negotiation & Closing: Our team supports every step, securing optimal terms while you focus on the business.
Risk Mitigation: Advanced tools and expert input reduce risks and keep timelines on track.
Completion: Expert guidance ensures a smooth, secure deal closure from negotiation through due diligence.

Book In A Call

Not interested in selling for 12 to 36

months?

Grow Your Business

Suitable for businesses that still need to optimise growth, profitability and build further infrastructure before selling. We will get you exit ready.

Comprehensive Evaluation: Identify gaps in profitability and operational efficiency.
Automation & AI: Implement workflows to boost profits, enhance customer experience, and reduce staffing needs.

Custom AI Agent: A 24/7 growth mentor trained on optimising your business for profitable growth and maximising strategic buyer attraction.
Targeted Acquirer List: Leverage 1.1 million transactions to create a relevant acquirer list aligned with your industry.
Growth Roadmap: Milestone-based plan to increase appeal to acquirers.
Risk Mitigation: Identify and address potential risks through data-driven insights.
Expert Mentorship: Ongoing guidance to ensure growth targets are met.
Analytics Dashboard: Real-time tracking of key performance metrics.

Learn More

Ready to sell in the near term?

Deal Prep And Execution

Suitable for business owners that are well positioned and motivated to secure a sale in the near term

Dedicated Advisory Team: Experienced M&A advisors, including a sector specialist, provide hands-on guidance.

Valuation & Readiness: In-depth valuation and exit readiness assessment to maximise sale potential.
Custom AI Agent: A 24/7 M&A advisor mentor trained on historical transactions in your market and best practices in M&A.
Data Room Prep & Presentation: Create an anonymised teaser, detailed information memo, and targeted buyer lists in a secure data room.
Targeted Outreach: AI-driven insights help connect with high-potential buyers, improving your chances of finding the ideal acquirer.
Negotiation & Closing: Our team supports every step, securing optimal terms while you focus on the business.
Risk Mitigation: Advanced tools and expert input reduce risks and keep timelines on track.
Completion: Expert guidance ensures a smooth, secure deal closure from negotiation through due diligence.

Book In A Call

Not interested in selling for

12 to 36 months?

Grow Your Business

Suitable for businesses that still need to optimise growth, profitability and build further infrastructure before selling. We will get you exit ready.

Comprehensive Evaluation: Identify gaps in profitability and operational efficiency.
Automation & AI: Implement workflows to boost profits, enhance customer experience, and reduce staffing needs.

Custom AI Agent: A 24/7 growth mentor trained on optimising your business for profitable growth and maximising strategic buyer attraction.
Targeted Acquirer List: Leverage 1.1 million transactions to create a relevant acquirer list aligned with your industry.
Growth Roadmap: Milestone-based plan to increase appeal to acquirers.
Risk Mitigation: Identify and address potential risks through data-driven insights.
Expert Mentorship: Ongoing guidance to ensure growth targets are met.
Analytics Dashboard: Real-time tracking of key performance metrics.

Learn More

Ready to sell in the near term?

Deal Prep &

Execution

Suitable for business owners that are well positioned and motivated to secure a sale in the near term

Dedicated Advisory Team: Experienced M&A advisors, including a sector specialist, provide hands-on guidance.

Valuation & Readiness: In-depth valuation and exit readiness assessment to maximise sale potential.
Custom AI Agent: A 24/7 M&A advisor mentor trained on historical transactions in your market and best practices in M&A.
Data Room Prep & Presentation: Create an anonymised teaser, detailed information memo, and targeted buyer lists in a secure data room.
Targeted Outreach: AI-driven insights help connect with high-potential buyers, improving your chances of finding the ideal acquirer.
Negotiation & Closing: Our team supports every step, securing optimal terms while you focus on the business.
Risk Mitigation: Advanced tools and expert input reduce risks and keep timelines on track.
Completion: Expert guidance ensures a smooth, secure deal closure from negotiation through due diligence.

Book In A Call

Instantly Receive A Free, Anonymised Business Valuation Report In Just 5 minutes

Fill in the questionnaire below to receive a valuation report. You won't be asked to input your company name. Our valuation report generator is trained on insights from over 1.1 million transactions across all industries. Transaction data, including valuation multiples are pulled from trusted sources such as Beauhurst and CapitalIQ.

Services

Why Business Owners Rely On Foundy For Successful Acquisition Deals

See How Foundy Elevates M&A Efficiency, tailored to your firm's acquisition goals

Custom AI Agent And Automations For Growth

Foundy builds a bespoke AI GPT model tailored to your needs, available with both "Growth" and "Deal Prep & Execution" Packages. Trained on insights from past transactions in your sector, market trends, and best practices, this interactive chat and voice bot is available 24/7 as your growth mentor and M&A advisor. It brings clarity to complex analysis, explains jargon, and facilitates a more informed approach to your company's data.

Hi, please build a detailed list of qualified acquirers and provide commentary.

Sure, we offer a range of digital marketing services including SEO, social media management, and PPC advertising. Which service are you interested in?

AI M&A Analyst: How can I help you?

Hi, please build a detailed list of qualified acquirers and provide commentary.

Sure, we offer a range of digital marketing services including SEO, social media management, and PPC advertising. Which service are you interested in?

AI M&A Analyst: How can I help you?

AI M&A Analyst: I've uncovered 87

acquirers and shortlisted 39. This

spreadsheet includes my rationale

and contact details.

Hi, please build a detailed list of qualified acquirers and provide commentary.

Sure, we offer a range of digital marketing services including SEO, social media management, and PPC advertising. Which service are you interested in?

Hi! I am your AI M&A Analyst, how

can I help you?

Database of 1 Million Transactions

Foundy leverages an aggregated database of over 1.1 million transactions, including funding rounds and acquisitions, updated weekly. Our technology draws from trusted sources like Capital IQ and Beauhurst, commonly used by top advisory firms, ensuring that each client is benchmarked accurately. This vast dataset enables us to identify the most relevant acquirers or investors for your business.

83/100 Buyer Intent Score

2 New Acquisition Offers Received!

Client: "I am pleased I chose Foundy!"

83/100 Buyer Intent Score

2 New Acquisition Offers Received!

Client: "I am pleased I chose Foundy!"

2 New Acquisition Offers Received!

Client: "I am pleased I chose Foundy!"

AI-Enabled Intent Signal Detection

Foundy’s proprietary intent signal detection tool is a groundbreaking advancement for M&A. Our AI-driven search engine can detect subtle signals indicating a company's interest in buying or selling, based on over 50 categories with extensive data points. This level of insight gives Foundy's clients a strategic edge, revealing opportunities often overlooked by traditional advisors.

Expert Advisors, Including a Niche Specialist

Foundy assigns each client a dedicated team of expert (human) advisors, including a specialist with deep knowledge of your specific niche. Our selected experts bring years of sector-specific M&A experience, guiding you through valuation, buyer targeting, and deal execution. Partners advanced legal AI tools, used by many top law firms, are available to streamline the legal document process to help you secure the best deal.

Book In A Call

Start A Whatsapp Conversation Or Book In A Call Below

Meet Some Of The Foundy Team

Discover how our clients have transformed their businesses with AI

Joe Lewin

Founder

Joe founded Foundy.com to transform the M&A process by reducing inefficiencies and cutting traditional sale costs. With 16 successful acquisitions and £1.5 million raised from investors, Joe leads a team dedicated to maximising exit value for business owners. His experience in building and selling companies, including a SaaS marketplace, gives him hands-on experience working with founders for growth and acquisition, ensuring sellers achieve optimal outcomes.

David Battey

Head of M&A

David brings over 20 years of M&A experience, focusing on valuation, financial strategy, and deal structuring. Having managed portfolios for European Private Equity firms, he is well-versed in guiding clients to maximise deal outcomes and streamline exit processes. At Foundy, David leverages his expertise to optimise client results from start to finish.

Mel Ragnauth

Head of Strategy

As a Chartered Accountant with vast experience in scaling businesses, Mel has guided companies through successful transactions. Previously leading Spirit21, he grew the company from 7 to 120 employees, securing a spot on the Sunday Times Tech Track 100. Mel specialises in growth strategy and shareholder value, supporting clients in both buy-side and sell-side transactions.

Lee Forster

Head of Healthcare M&A

Lee brings a unique combination of experience in building, advising, investing in, and acquiring businesses. As an ex-Olympian, he has scaled multiple companies, including Neat Nutrition, and led numerous successful exits. Lee’s focus on healthcare, nutrition, biotech, and fitness tech enables him to support clients with tailored insights, from valuation to deal execution, ensuring optimal outcomes.

Meet Mary - Your Custom AI Agent To Unlock Profitable Growth And A Successful Exit

Equivalent to Two Senior Specialists: Mary, your vertical AI agent, automates Marketing and Sales 24/7, saving £140k in combined salaries.

Revenue Boost Without Extra Staff: Achieve 10-50% more monthly revenue. Mary will uncover and capitalise on warm intent signals where you are currently missing out on winning dream clients.
Automated Lead Generation: Integrating tools such Vapi.ai, Instantly.ai, and WhatsApp chatbots to drive leads at scale, cutting acquisition costs by 50%.
Tailored Campaigns: Delivers AI-customised outreach aligned with your brand and ideal customer, boosting engagement.
Instant Lead Qualification: Filters high-value leads for your team, saving hours weekly on manual follow-up.
Seamless Workflow Automation: Connects tools like Make.com to automate admin tasks, freeing 30+ hours monthly for strategic work.

Meet Chris - Your Custom AI Agent For The End To End Acquisition Process

Supports Your Expert Team: Chris seamlessly augments your M&A team, enhancing checks, risk analysis, and insights.

Scalable Buyer Identification: Accesses 3 million prospects to uncover relevant buyers beyond our extensive relationship network.
World’s First Intent Strength Analysis Engine: Utilises Foundy’s proprietary Acquisition/Invest Intent Signal Engine to analyse 50 signals, rating buyer intent on a 100-point scale for unmatched insights.
Real-Time Market Insights: Provides current valuations and trends to support data-driven decisions.
Enhanced Documentation: Refines presentations and data room content to meet industry standards and buyer expectations.
Proactive Risk Detection: Flags deal risks early by monitoring signals.
Value at Every Stage: Delivers actionable insights and refined materials to strengthen your position throughout the exit process.

Learn More About Unlocking Growth Through AI and Automation

Learn More About Unlocking Growth

Through Specialists, AI and Automation

FAQ

Your Questions, Answered

Answers to your most common questions about our AI services

How can Foundy’s AI-enhanced M&A service increase the sale value of my business

How does Foundy’s pricing structure work, and what are the costs involved in selling my business?

How do I know if the "Deal Preparation & Execution" package is right for my firm?

What exactly does the custom AI Agent do for my business, and how is it trained?

What is the difference between Foundy’s approach and traditional M&A advisory firms like KBS Corporate?

How does the AI agent identify and qualify potential buyers specific to my industry?

How soon could I expect to receive offers after engaging with Foundy’s advisory team?

What industries and sectors does Foundy specialise in for business sales?

What is Foundy’s track record for selling businesses within a specific timeframe?

How long does it take to implement automation solutions?

Can Foundy’s services help my business if I’m considering expanding instead of selling?

What steps does Foundy take to ensure I’m fully prepared for buyer negotiations?